ART FOR ART'S SAKE 2026
October 3, 2026 | 6-9 pm
presented by Gulf Coast Bank and Trust
Art for Art’s Sake (AFAS) is Magazine Street's fall event to kick off the arts season! AFAS is an evening sip, shop & stroll style event that is free and open to the general public to attend. Businesses open late and welcome locals and visitors to stroll, sip wine, shop, dine, enjoy live music, and discover what's new on the street.
We'll have the Gulf Coast Bank trolley travelling up and down the street to provide free transportation for visitors.
This event is a collaborative effort made possible by businesses on Magazine Street. Register today and start planning your artist showings, decor, live music, sips, bites, sales, and anything else you can think of to celebrate fall on Magazine Street!
All MSMA events are rain or shine. The show will go on unless there are unsafe conditions.
REGISTRATION
Registration is REQUIRED by all Art for Art's Sake participants. Failure to register can put our event permitting at risk. Please register if you plan to serve alcohol or operate outside of normal business hours.
*Event materials (posters, sidewalk stickers) will be delivered to participants who register before September 14. Those who register after September 14 may pick up their materials at Gulf Coast Bank during business hours..
Registration Includes
1 event poster
1 sidewalk sticker
Promotion on the website & social media
Inclusion on event permit issued by ATC/City of NO
Glass recycling by Glass Half Full
*NOTE: Registration does NOT include a wine package*
Registration Pricing
Level 1 Members: $50
Level 2-5 Members: FREE
Non-members: $150 *Use code "AFAS" to register
If registration fees are prohibitive for your business, please email office@magazinestreet.com and we will discuss options.
MSMA is a not-for-profit organization. Your registration fee goes towards marketing Art for Art's Sake, permitting, event materials, and administrative work.
WINE/CUP PACKAGES
Thanks to our generous wine sponsor, Breaux Mart.
Wine Packages Include
6 bottles of white wine
50 branded cups
*BUSINESSES WITH A LIQUOR LICENSE CANNOT purchase a wine package. Alcohol must be purchased from their supplier.*
Pricing
Wine package (limit 3): $35
Extra 50 branded cups: $15
Wine/Cup Pickup
Thursday, October 1, 2026
10am-7pm
Breaux Mart, 3233 Magazine Street
MSMA is not responsible for materials not picked up during this time frame. Failure to pick up materials during this time frame will result in forfeit of materials. No refunds will be provided.
FAQs
What is Art for Art's Sake?
AFAS is an evening sip, shop & stroll style event that is free and open to the general public to attend. Businesses open late and welcome locals and visitors to stroll, sip wine, shop, dine, enjoy live music, and discover what's new on the street.
Who organizes the event?
The Magazine Street Merchants Association (MSMA) coordinates and promotes the event. Learn more about MSMA here.
Why should my business participate?
- Increased foot traffic and exposure to new customers
- Street-wide publicity through MSMA and local media
- A chance to showcase your brand in a lively, festive atmosphere
- Connection with other merchants and the community
How can my business participate?
- Join MSMA (optional)
- Register for the event
- Stay open late (until 9 pm) the evening of the event
- Offer something special—such as champagne or sparkling wine tastings (if permitted), discounts, pop-ups, art, music, or unique shopping experiences
- Partner with your neighbors—let us know if we can help facilitate
What does it cost to participate?
MSMA members at Level 1 pay $50. Registration is FREE for MSMA members Level 2 and up.
Membership is strongly encouraged, but non-members may participate for $150. For more information about membership, see here.
Do I have to serve wine?
No. Many businesses serve wine, but it’s not required. Some offer other beverages, small bites, giveaways, or in-store entertainment instead. If you do serve alcohol, you must follow city and state permitting laws.
What else do I need to do to participate?
- Provide MSMA with your specials so they can be included on the event landing page. Send to content@magazinestreet.com.
- Staff to keep your business open until 9 PM
- Provide any refreshments, specials, or entertainment you choose to offer
- Promote the event through your own social media, newsletters, and storefront displays
What does MSMA provide?
In addition to coordinating and organizing the merchants, MSMA provides:
- Street-wide marketing (website, social media, press, graphics)
- Event signage for participants
- Permitting for the event secured through the city and ATC
- Coordination with sponsors and media partners
What type of promotion does MSMA do?
MSMA heavily promotes using various outlets such as:
- Social media (paid and organic)
- Press releases
- News features
- Physical collateral (posters, cups, sidewalk stickers)
- Web landing page and SEO optimization
- Digital graphics
- Influencers
- Email blasts
- Connections with local organizations, such as New Orleans & Co.
Who do I contact with questions/ideas?
Email us at info@magazinestreet.com
SPONSORS
Thank you to our generous sponsors!
Presenting Sponsor: Gulf Coast Bank and Trust
Wine Sponsor: Breaux Mart
Recycling Sponsor: New Orleans & Co.
Interested in sponsoring an MSMA event? Get your brand in front of thousands of followers! Email us at office@magazinestreet.com
