Champagne Stroll
May 9, 2026 | 6-9pm
presented by Gulf Coast Bank and Trust
Champagne Stroll is our premier springtime after-hours shopping event. Register today and start planning your champagne-themed decor, live music, sips, bites, sales, and anything else you can think of to celebrate Spring.
REGISTRATION
Registration is REQUIRED by all Champagne Stroll participants to ensure that you are covered by our official event permit issued by the State.
*Event materials (posters, sidewalk stickers, fans) will be delivered to participants who register before May 1. Those who register after May 1 may pick up their materials at Gulf Coast Bank during business hours.
Registration Includes
1 event poster
1 sidewalk sticker
Hand Fans
Promotion on the website & social media
Inclusion on event permit issued by the State
Pricing
Level 1 Members: $50
Level 2-5 Members: FREE
Non-members: $150 *Use code "CHAMPAGNE" to register (or Join Today and save!)
WINE PACKAGES
BUSINESSES WITH A LIQUOR LICENSE CANNOT purchase a wine package. Alcohol must be purchased from your supplier.
Wine Packages Include
6 bottles of sparkling wine
50 branded cups
Pricing
Wine package (limit 3): $35
Extra 50 branded cups: $15
MSMA is a not-for-profit organization. Your registration fee goes towards marketing Champagne Stroll, permitting, event materials, and administrative work.
FAQs
What is Champagne Stroll?
Champagne Stroll is an evening sip, shop & stroll style event that is free and open to the general public to attend. Businesses open late and welcome locals and visitors to stroll, sip wine, shop, dine, enjoy live music, and discover what's new on the street.
Who organizes the event?
The Magazine Street Merchants Association (MSMA) coordinates and promotes the event. Learn more about MSMA here.
Why should my business participate?
- Increased foot traffic and exposure to new customers
- Street-wide publicity through MSMA and local media
- A chance to showcase your brand in a lively, festive atmosphere
- Connection with other merchants and the community
How can my business participate?
- Join MSMA (optional)
- Register for the event
- Stay open late (until 9 pm) the evening of the event
- Offer something special—such as champagne or sparkling wine tastings (if permitted), discounts, pop-ups, art, music, or unique shopping experiences
- Partner with your neighbors—let us know if we can help facilitate
What does it cost to participate?
MSMA members at Level 1 pay $50. Registration is FREE for MSMA members Level 2 and up.
Membership is strongly encouraged, but non-members may participate for $150. For more information about membership, see here.
Do I have to serve wine?
No. Many businesses serve wine, but it’s not required. Some offer other beverages, small bites, giveaways, or in-store entertainment instead. If you do serve alcohol, you must follow city and state permitting laws.
What else do I need to do to participate?
- Provide MSMA with your specials so they can be included on the event landing page. Send to content@magazinestreet.com.
- Staff to keep your business open until 9 PM
- Provide any refreshments, specials, or entertainment you choose to offer
- Promote the event through your own social media, newsletters, and storefront displays
What does MSMA provide?
In addition to coordinating and organizing the merchants, MSMA provides:
- Street-wide marketing (website, social media, press, graphics)
- Event signage for participants
- Permitting for the event secured through the city and ATC
- Coordination with sponsors and media partners
What type of promotion does MSMA do?
MSMA heavily promotes using various outlets such as:
- Social media (paid and organic)
- Press releases
- News features
- Physical collateral (posters, cups, sidewalk stickers)
- Web landing page and SEO optimization
- Digital graphics
- Influencers
- Email blasts
- Connections with local organizations, such as New Orleans & Co.
Who do I contact with questions/ideas?
Email us at contact@magazinestreet.com
SPONSORS
Thank you to our generous sponsors!
Presenting Sponsor: Gulf Coast Bank and Trust
Wine Sponsor: Breaux Mart
Interested in sponsoring an MSMA event? Get your brand in front of thousands of followers! Email us at office@magazinestreet.com
