MSMA - Magazine Street Merchants Association upcoming events

First Saturday Art Walk 2026 (05 Sep 2026)

Sat, 05 Sep 2026 22:00:00 GMT

UPDATE MARCH 2026: Late registration for new opening galleries is available. Late registrants will not be featured in The Scout Guide 2026 physical issue as it has already gone to print.

Late registration fee: $75 (includes all upcoming dates)

Late registration includes: listing on event landing page on MagazineStreet.com, inclusion in marketing efforts

Registration includes all of the following dates:

2026 Dates: Mar 7, Apr 4, Jun 6, Sep 5, Nov 7

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Magazine Street Merchants Association has teamed up with The Scout Guide to promote a curated recurring event on the first Saturday of each month called Art Walk on Magazine Street.

First Saturdays have been a long-standing existing tradition for art galleries in New Orleans, and it offers a built-in audience that we will encourage to visit Magazine Street for our rebranded event. Original Art Galleries are invited to stay open between 5pm-8pm and consider offering refreshments for the public. Other discounts, special promotions, decorations, happenings, or giveaways are not required but certainly welcome.

The Scout Guide will feature this event in their printed 2026 The Scout Guide New Orleans issue and registered MSMA Members (contact office@magazinestreet.com to join!) will be listed on the print page.

MSMA will list the participants and specials on Magazinestreet.com and promote the event on social media, in the news, and via email newsletters. MSMA will also provide all participants with 2 event posters.

REGISTRATION INFORMATION

Registration includes all of the following dates:

2026 Dates: Jan 3, Mar 7, Apr 4, Jun 6, Sep 5, Nov 7

We encourage participants to stay consistent and open every month! Registration is all-inclusive and individual dates cannot be added a la carte.

*We will send out reminders each month to send us your artist openings and other specials to include in promotions.

Registration Includes:

2 event posters
Promotion on the website & social media
Inclusion in The Scout Guide

PRICING

Cost is $150 per gallery for all dates.

MSMA is a not-for-profit organization. Your registration fee goes towards marketing the Art Walk, event materials, and administrative work.

Questions? Contact us at office@magazinestreet.com

Art for Art's Sake 2026 (03 Oct 2026)

Sat, 03 Oct 2026 23:00:00 GMT

ART FOR ART'S SAKE 2026

October 3, 2026 | 6-9 pm
presented by Gulf Coast Bank and Trust

Art for Art’s Sake (AFAS) is Magazine Street's fall event to kick off the arts season! AFAS is an evening sip, shop & stroll style event that is free and open to the general public to attend. Businesses open late and welcome locals and visitors to stroll, sip wine, shop, dine, enjoy live music, and discover what's new on the street.

We'll have the Gulf Coast Bank trolley travelling up and down the street to provide free transportation for visitors.

This event is a collaborative effort made possible by businesses on Magazine Street. Register today and start planning your artist showings, decor, live music, sips, bites, sales, and anything else you can think of to celebrate fall on Magazine Street!

All MSMA events are rain or shine. The show will go on unless there are unsafe conditions.

REGISTRATION

Registration is REQUIRED by all Art for Art's Sake participants. Failure to register can put our event permitting at risk. Please register if you plan to serve alcohol or operate outside of normal business hours.
*Event materials (posters, sidewalk stickers) will be delivered to participants who register before September 14. Those who register after September 14 may pick up their materials at Gulf Coast Bank during business hours..

Registration Includes
1 event poster
1 sidewalk sticker
Promotion on the website & social media
Inclusion on event permit issued by ATC/City of NO
Glass recycling by Glass Half Full

*NOTE: Registration does NOT include a wine package*

Registration Pricing
Level 1 Members: $50
Level 2-5 Members: FREE
Non-members: $150 *Use code "AFAS" to register

If registration fees are prohibitive for your business, please email office@magazinestreet.com and we will discuss options.

MSMA is a not-for-profit organization. Your registration fee goes towards marketing Art for Art's Sake, permitting, event materials, and administrative work.

WINE/CUP PACKAGES

Thanks to our generous wine sponsor, Breaux Mart.

Wine Packages Include
6 bottles of white wine
50 branded cups

*BUSINESSES WITH A LIQUOR LICENSE CANNOT purchase a wine package. Alcohol must be purchased from their supplier.*

Pricing
Wine package (limit 3): $35
Extra 50 branded cups: $15

Wine/Cup Pickup
Thursday, October 1, 2026
10am-7pm
Breaux Mart, 3233 Magazine Street

MSMA is not responsible for materials not picked up during this time frame. Failure to pick up materials during this time frame will result in forfeit of materials. No refunds will be provided.

FAQs

What is Art for Art's Sake?

AFAS is an evening sip, shop & stroll style event that is free and open to the general public to attend. Businesses open late and welcome locals and visitors to stroll, sip wine, shop, dine, enjoy live music, and discover what's new on the street.

Who organizes the event?

The Magazine Street Merchants Association (MSMA) coordinates and promotes the event. Learn more about MSMA here.

Why should my business participate?

Increased foot traffic and exposure to new customers
Street-wide publicity through MSMA and local media
A chance to showcase your brand in a lively, festive atmosphere
Connection with other merchants and the community

How can my business participate?

Join MSMA (optional)
Register for the event
Stay open late (until 9 pm) the evening of the event
Offer something special—such as champagne or sparkling wine tastings (if permitted), discounts, pop-ups, art, music, or unique shopping experiences
Partner with your neighbors—let us know if we can help facilitate

What does it cost to participate?

MSMA members at Level 1 pay $50. Registration is FREE for MSMA members Level 2 and up.

Membership is strongly encouraged, but non-members may participate for $150. For more information about membership, see here.

Do I have to serve wine?

No. Many businesses serve wine, but it’s not required. Some offer other beverages, small bites, giveaways, or in-store entertainment instead. If you do serve alcohol, you must follow city and state permitting laws.

What else do I need to do to participate?

Provide MSMA with your specials so they can be included on the event landing page. Send to content@magazinestreet.com.
Staff to keep your business open until 9 PM
Provide any refreshments, specials, or entertainment you choose to offer
Promote the event through your own social media, newsletters, and storefront displays

What does MSMA provide?

In addition to coordinating and organizing the merchants, MSMA provides:

Street-wide marketing (website, social media, press, graphics)
Event signage for participants
Permitting for the event secured through the city and ATC
Coordination with sponsors and media partners

What type of promotion does MSMA do?

MSMA heavily promotes using various outlets such as:

Social media (paid and organic)
Press releases
News features
Physical collateral (posters, cups, sidewalk stickers)
Web landing page and SEO optimization
Digital graphics
Influencers
Email blasts
Connections with local organizations, such as New Orleans & Co.

Who do I contact with questions/ideas?

Email us at info@magazinestreet.com

First Saturday Art Walk 2026 (07 Nov 2026)

Sat, 07 Nov 2026 23:00:00 GMT

UPDATE MARCH 2026: Late registration for new opening galleries is available. Late registrants will not be featured in The Scout Guide 2026 physical issue as it has already gone to print.

Late registration fee: $75 (includes all upcoming dates)

Late registration includes: listing on event landing page on MagazineStreet.com, inclusion in marketing efforts

Registration includes all of the following dates:

2026 Dates: Mar 7, Apr 4, Jun 6, Sep 5, Nov 7

_____

Magazine Street Merchants Association has teamed up with The Scout Guide to promote a curated recurring event on the first Saturday of each month called Art Walk on Magazine Street.

REGISTRATION INFORMATION

Registration includes all of the following dates:

2026 Dates: Jan 3, Mar 7, Apr 4, Jun 6, Sep 5, Nov 7

We encourage participants to stay consistent and open every month! Registration is all-inclusive and individual dates cannot be added a la carte.

*We will send out reminders each month to send us your artist openings and other specials to include in promotions.

Registration Includes:

2 event posters
Promotion on the website & social media
Inclusion in The Scout Guide

PRICING

Cost is $150 per gallery for all dates.

MSMA is a not-for-profit organization. Your registration fee goes towards marketing the Art Walk, event materials, and administrative work.

Questions? Contact us at office@magazinestreet.com

MSMA - Magazine Street Merchants Association upcoming events

First Saturday Art Walk 2026 (05 Sep 2026)

REGISTRATION INFORMATION

Registration Includes:

PRICING

Art for Art's Sake 2026 (03 Oct 2026)

ART FOR ART'S SAKE 2026

REGISTRATION

WINE/CUP PACKAGES

FAQs

SPONSORS

First Saturday Art Walk 2026 (07 Nov 2026)

REGISTRATION INFORMATION

Registration Includes:

PRICING